SENIOR PGA TOUR ON CNBC DEBUTS WITH RATINGS SUCCESS

SENIOR PGA TOUR ON CNBC DEBUTS WITH RATINGS SUCCESS
Published: January 24, 2001

photo preview / download CNBC Beats ESPN Year-To-Year Ratings of Senior PGA MasterCard Championship By 100 Percent — CNBC and golf are a perfect match. The network delivered record household viewership this past weekend with its coverage of the Senior PGA MasterCard Championship in Kona, Hawaii (January 20 and 21, 6-8 p.m. ET).

The debut of the “SENIOR PGA ON CNBC” delivered 71 percent more viewers (197 percent more Men 25-54) on Sunday than ESPN did with its coverage of the same event a year ago (298,000 HH vs. 174,000 HH).

Garnering a .3/241,000 households for the Saturday/Sunday average, CNBC realized a 134 percent increase in household viewership over the same time period last year and a 62 percent boost in delivery over the prior 4 week average for the 6-8 p.m.weekend time period.

CNBC is known as the world leader in business news and real time-financial market coverage. It will now also be the premier destination for weekend golf, presenting 33 SENIOR PGA TOUR events, the greatest number of golf broadcasts on one network in 2001.

CNBC’s next broadcast of the “SENIOR PGA ON CNBC” will be the Royal Caribbean Classic, February 3 and 4, 6-8 p.m. ET. Early round coverage will be carried on PAX TV on Friday, February 2 from 1-3 p.m. ET/PT. The Key Biscayne, Fla. tournament is the first full field event of the year. The tournament features the modified stableford scoring, which rewards players for aggressive play.

CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 166 million homes worldwide, including more than 79 million households in the United States and Canada. The network’s Business Day programming (weekdays from 5 a.m.-8 p.m. ET) is produced at CNBC’s headquarters in Fort Lee, N.J. and also includes reports from CNBC news bureaus in Midtown Manhattan, the New York Stock Exchange, Washington, Chicago, Los Angeles, Palo Alto, London and Singapore. CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing CNBC.com.

Members of the media can get more information about NBC and its programming on the NBC Media Village Web site at www.nbcmv.com.

MEDIA CONTACTS:

Paul Capelli, CNBC, 201/346-2100, paul.capelli@nbc.com

Amy Zelvin, CNBC, 201/346-6632, amy.zelvin@nbc.com

NBC-New York, 01/24/01

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