CNBC INCREASES LIVE COVERAGE OF THE SENIOR PGA TOUR

CNBC INCREASES LIVE COVERAGE OF THE SENIOR PGA TOUR
Published: May 29, 2002

photo preview / download FORT LEE, NJ — May 29, 2002 — CNBC has increased the number of SENIOR PGA TOUR events that will air live. Thirteen of the remaining sixteen SENIOR PGA TOUR events on CNBC in 2002 will now be telecast live.

“We are pleased that we will be able to expand live coverage of the ‘SENIOR PGA TOUR on CNBC.’ It has been a cooperative effort with the tournaments and the PGA TOUR and CNBC is glad to make this happen.” said Ken Murrah, coordinating producer for the “SENIOR PGA TOUR on CNBC.”

For 2002, there has been a 32 percent increase in the household ratings for events that were taped in 2001 and telecast live this year. Overall, CNBC is now airing 79 percent of SENIOR PGA TOUR events live compared to just 27 percent last year.

“This is a significant step toward the SENIOR TOUR’s goal of airing as many events live on CNBC as possible,” said Tom Alter, Director of Broadcasting for the SENIOR PGA TOUR. “Except for three events, every tournament will be live on CNBC for the rest of the 2002 SENIOR TOUR season. And those events are only taped-delayed because they’re opposite significant tournaments on the PGA TOUR with many hours of televised coverage. We certainly appreciate CNBC’s efforts to make these scheduling changes possible, and expect more exciting golf action for the rest of the year.”

The following SENIOR PGA TOUR events will air live on CNBC. All times are Eastern and for both Saturday and Sunday broadcasts.

June 1 & 2NFL Golf Classic 2:00-4:00 pm LIVE

June 22 & 23Greater Baltimore Classic2:00-4:00 pm LIVE

July 27 & 28FleetBoston Classic2:00-4:00 pm LIVE

August 3 & 4 Lightpath Long Island Classic2:00-4:00 pm LIVE

August 10 & 113M Championship5:00-7:00 pm LIVE

August 24 & 25Uniting Fore Care presented by Novell5:30-7:30 pm LIVE

August 31 & Sept. 1Allianz Championship5:00-7:00 pm LIVE

September 7 & 8Kroger Senior Classic2:00-4:00 pm LIVE

September 14 & 15RJR Championship2:00-4:00 pm LIVE

October 5 & 6Turtle Bay Championship5:30-7:30 pm LIVE

October 12 & 13The Napa Championship5:30-7:30 pm LIVE

October 19 & 20SBC Championship2:00-4:00 pm LIVE

October 26 & 27SENIOR TOUR Championship at Gaillardia2:00-4:00 pm LIVE

Live broadcasts are just one of the initiatives being used by CNBC and the SENIOR PGA TOUR to enhance the viewing experience. Other initiatives include “The CNBC Learning Center,” live on-course interviews with players, players wearing microphones, the Virtual Caddy enhanced telestrator and interactive opportunities on www.pgatour.com.

CNBC is the exclusive cable network of the SENIOR PGA TOUR. In 2002, it will be presenting 29 SENIOR PGA TOUR events, the most golf broadcasts on one network in 2002, with 23 events scheduled to air live. CNBC is also the recognized global leader in business news, providing real-time financial market coverage and business information to more than 198 million homes worldwide, including more than 82 million households in the United States.

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