Published: January 6, 2003
SATURDAY TODAY POSTS ITS HIGHEST EVER
FOURTH QUARTER RATINGS IN TOTAL VIEWERS
Saturdays Today Show Beats ABCs Good Morning America and
CBS Early Show in Total Viewers and Homes for the Second Quarter in a Row
According to Nielsen Media Research data, NBC News Saturday edition of Today finished the fourth quarter of 2002 with its highest ever fourth quarter ratings in total viewers. For the fourth quarter 2002, Saturday Today averaged 4.8 million viewers.
For the fourth quarter 2002, Saturday Today also beat the weekday averages of ABCs Good Morning America (4.7 million) and CBS The Early Show (2.7 million). In homes, Saturday Today delivered a 3.9/15 beating ABC Good Morning Americas 3.7/14 and CBS Early Shows 2.1/8. This marks the second quarter in a row that Saturday Today has outdelivered ABCs GMA and CBS Early Show in total viewers and homes.
For the fourth quarter 2002, Saturday Today tied GMAs weekday average among the key demographics of adults 18-49 (1.3 rating) and among adults 25-54 (1.7 rating).
For the fourth quarter 2002, Sunday Today tied with CBS Sunday Morning with a 1.7 rating in women 25-54 and a 1.4 rating in adults 25-54 for the quarter. Sunday Today has placed first in women for the past 27 quarters (including 9 ties).
Don Nash is the senior broadcast producer of Todays weekend editions. The broadcast can be seen on Saturdays (7-9am ET) and Sundays (8-9am ET).
Members of the media can get more information about NBC and its programming on the NBC Media Village Web site at www.nbcmv.com.