Published: January 9, 2003
Miami, FL- Araceli De León has been named Vice President and General Manager for KDRX-Channel 48 in Phoenix and KHRR-Channel 40 in Tucson. The announcement was made today by Ibra Morales, President of Telemundo Station Group.
Araceli started her television career over 25 years ago at KENS-TV, the CBS affiliate in San Antonio, as an Audio Operator in the Engineering department, and was one of the first women to be employed in that function. She was later promoted to the Production Department as the Assistant to the Director of Operations.
In 1986, she joined CBS NEWS in New York as an Associate Producer to establish the Satellite News Gathering Center. Her assignments included covering the 1986 explosion of the Challenger Shuttle in Florida, the 1987 U.S. Papal visit, and some foreign assignments in Cuba and Costa Rica.
In 1989, Araceli returned to her hometown of San Antonio as Director of News and Operations for KVDA, Telemundo affiliate then. She returned to KENS-TV in 1993 as Assistant News Director to later become an Account Executive in the Sales Department in 1997. Since 1999, she has been the General Manager for Univisions KORO-TV Channel 28 and Telefuturas KCRP-TV Channel 41.
Araceli is very active with community groups. Most recently, she has been Director of the Corpus Christi Chamber of Commerce, the Corpus Christi Chapter of the American Advertising Federation (AAF), the Corpus Christi United Way, and the Coastal Bend American Red Cross. She is also a member of the National Association of Broadcasters (NAB), the National Association of Hispanic Journalists (NAHJ), the Radio and TV News Directors Association and is on the Advisory Board of the Poytner Institute. Araceli is currently attending the NAB Leadership Training program in Washington D.C.
Araceli is a proven business and community leader and will be a terrific addition to our Telemundo family, said Morales. With all her experience and energy, Telemundos newest stations in Phoenix and Tucson will be sure winners.
I am excited about moving to Arizona and becoming part of Channel 48 in Phoenix and Channel 40 in Tucson. Telemundo will continue to develop and maintain strong community relationships with an emphasis on the importance of the local news reports that impact our viewers, said De León.