Published: November 4, 2002
To the CEO of the Household for One Day of Cleaning and Laundry
BURBANK, Calif. — November 4, 2002 — Inspired by a true story, the co-hosts of THE OTHER HALF today launch an official one-week strike encouraging overworked and under-appreciated women in a one week stoppage of household chores. The goal is to strike until women everywhere are better appreciated by their other halves; however, the strike is anticipated to end Friday, Nov. 8.
For a year and a half weve walked a mile in your shoes, bras and dresses – weve learned a lot about the world of women and weve heard what youve been telling us, says co-host Mario Lopez. You are tired of feeling overworked and under appreciated by the men in your lives? Am I right?
And we are very serious about this! says co-host Dorian Gregory. Starting today ladies, no more cooking, cleaning or taking care of the household If you really want your guy to appreciate how hard you work, you need to join us in this strike.
The co-hosts will be checking in daily all this week with striking women, to report on how the work stoppage is impacting other halves across the country. Inspiring stories may warrant a personal visit from THE OTHER HALF to the CEO of the Household for one day of cleaning and laundry. For more information on how THE OTHER HALF can come clean your home for a day and how to sign up for the strike, viewers need only tune into the show and/or log onto www.theotherhalf.tv.
You know, most women dont get the appreciation and support they deserve, says co-host Danny Bonaduce. To launch our first official strike day, we wanted to meet the brave woman who inspired us to do this!
Joining the hosts in the studio today is Kathy Thompson, the 45-year-old Indiana wife who inspired this grassroots campaign, garnered national media attention for going on strike in her home, refusing to do her expected domestic duties. Fed up with her husbands lack of help and understanding, she posted wife on strike signs to greet her husbands return from one of his many fishing trips. It wasnt long before he changed his tune.
During the week of Women on Strike, THE OTHER HALF will focus on topics such as:
·Overworked Wives: Why Wives Are Raving Mad
·Relationship Power Plays: Understanding Money, Status and Career Conflicts
·Clever and Inexpensive Ways to Avoid Cooking and Cleaning
·Mr. Moms Reveal Their Experiences
THE OTHER HALF is the only talk show launched during the 2001 TV season to return for 2002. The daytime series presents a look at the world of women through the eyes of men. Each weekday, hosts Dick Clark, Danny Bonaduce, Mario Lopez and Dorian Gregory open the doors into the male psyche to offer four honest perspectives about what men really think.
Susan Winston, Dan Funk, Mark Stendal and Alan Winters are Executive Producers for THE OTHER HALF. THE OTHER HALF is an NBC Studios Production in association with Blanki & Bodi Productions and Fisher Entertainment, and distributed by NBC Enterprises Domestic Syndication. THE OTHER HALF is from the partnership of NBC, Gannett Broadcasting and Hearst-Argyle Television.
NBC Enterprises Domestic Syndications current first-run syndicated programming includes THE OTHER HALF, Access Hollywood, The John Walsh Show, Weakest Link, The Chris Matthews Show, The George Michael Sports Machine, The Wall Street Journal Report, Rebeccas Garden, Wild Moments and the off-network syndication sales of NBCs Providence. NBC Enterprises Domestic Syndication also distributes the first-run specials The Remarkable Journey and the Good Housekeeping Reports inserts.
NBC Enterprises is responsible for the global distribution and exploitation of NBC owned product, which includes foreign and domestic program syndication, strategic marketing and ancillary exploitation of owned product in home video, merchandising, licensing, music and publishing as well as strategic production and co-production alliances and co-ventures. NBC Enterprises oversees the distribution of all NBC-owned programming worldwide. This programming includes all shows produced by NBC Studios, NBC News, CNBC and MSNBC output.
Diane Herzog, NBC Enterprises, (818) 840-3650
Daniella Cracknell, Beck Media & Marketing, (818) 260-5136
Todd Beck, Beck Media & Marketing, (310) 689-7363