‘STARTING OVER’ CLEARED IN NEARLY 50 PERCENT OF THE COUNTRY INCLUDING 7 OF THE TOP 10 MARKETS

‘STARTING OVER’ CLEARED IN NEARLY 50 PERCENT OF THE COUNTRY INCLUDING 7 OF THE TOP 10 MARKETS
Published: December 19, 2002

photo preview / download FIRST-RUN SYNDICATED REALITY SERIES SOLD TO THE NBC OWNED AND OPERATED STATIONS

BURBANK, Calif. — December 19, 2002 — NBC Enterprises has cleared the new, first-run reality series “Starting Over” in nearly 50 percent of the country, including 7 of the top 10 markets for a Fall 2003 launch. “Starting Over,” from Bunim/Murray Productions, producers of the long-running reality series “The Real World” and “Road Rules,” has been sold to the NBC owned and operated stations, as well as stations from Hearst-Argyle, it was announced today by Ed Wilson, President NBC Enterprises.

“We are excited about the opportunity to provide stations with a daytime reality series from the same producers who helped create this genre,” said Wilson. “This new program for the daytime marketplace has the potential to replicate the success that the networks have been enjoying with reality shows in primetime.”

“We are excited about ‘Starting Over’ and bringing reality television to the daytime audience, especially with the highly successful producing team of Bunim/Murray behind it,” said Jay Ireland, President, NBC Television Stations.

“With an established producing team and the proven success of reality television, ‘Starting Over’ has the potential to make a huge impact on daytime television,” said Emerson Coleman, Vice President Programming, Hearst-Argyle Television Inc. “The Hearst-Argyle stations are pleased to be part of this new series and look forward to providing our viewers with a new kind of reality for daytime.”

Slated for a Fall 2003 launch, “Starting Over” will follow six diverse and captivating women who each have a compelling reason to start their lives over. The women will come from different parts of the country and reside together. “Starting Over” will allow viewers to follow these women as they push each other to reach for their goals. For those who succeed it will mean graduation from the house and a new exciting life. For those who fail it will mean the heartbreak of returning to their former lives. As each woman leaves the house a new woman will replace her.

“Starting Over” clearances include: WNBC-TV (New York), KNBC-TV (Los Angeles), WMAQ-TV (Chicago), WCAU-TV (Philadelphia), KNTV-TV (San Francisco), KXAS-TV (Dallas) and WRC-TV (Washington, D.C.).

“Starting Over” will be produced by Bunim/Murray Productions and distributed by NBC Enterprises Domestic Syndication. The series will be shot on location in a city to be announced.

MEDIA CONTACT:

Joe Schlosser, NBC Enterprises, 818-526-6905

Joe.schlosser@nbc.com

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