Published: November 19, 2002
NBC NEWSCAST HAS A 16% ADVANTAGE OVER ABC AND A 57% LEAD OVER CBS AMONG YOUNGER VIEWERS
NEW YORK — November 19, 2002 — According to Nielsen Media Research data, NBC Nightly News with Tom Brokaw continued its winning streak as the No. 1 network evening newscast, outperforming both ABCs World News Tonight and CBS Evening News in all categories. For the week of November 11 – 15, 2002, Nightly News averaged 11.136 million viewers, 367,000 more or a 3% advantage over ABCs 10.769 million, and a 22% lead over CBS 9.108 million. This represents Nightlys best delivery among total viewers since the week of February 18, 2002 (winter Olympics). Nightly News has now been No. 1 among viewers for 16 of the past 17 weeks.
In homes, Nightly News also outpaced the competition, posting an 8.0 rating and a 15 share. ABC trailed with a 7.6/15 and CBS had a 6.4/12. This represents the NBC network news programs best delivery in homes since the week of February 18, 2002.
Among the key demographics women, men and adults 25-54, Nightly News topped ABC and CBS across the board. Nightly News continues to attract a younger audience than its competitors; posting a 3.6 rating among adults 25-54, while ABC trails by 16% with a 3.1, and CBS is behind by 57% with a 2.3 rating. Nightly News has now placed first among younger viewers for 59 straight weeks.
Steve Capus is the executive producer of NBC Nightly News with Tom Brokaw.