‘NBC NIGHTLY NEWS WITH TOM BROKAW’ TOPS ABC BY 7% AND CBS BY 27% IN TOTAL VIEWERS

‘NBC NIGHTLY NEWS WITH TOM BROKAW’ TOPS ABC BY 7% AND CBS BY 27% IN TOTAL VIEWERS
Published: December 24, 2002

photo preview / download OUTDISTANCES ABC BY 22% AND CBS BY 55% AMONG YOUNGER VIEWERS

NEW YORK — December 24, 2002 — According to Nielsen Media Research data, “NBC Nightly News with Tom Brokaw” was the No. 1 network evening newscast, winning in all categories for the week of December 16 – 20, 2002. Among total viewers, “Nightly News” was top-rated, averaging 10.913 million, ABC’s “World News Tonight” followed by 7% or 713,000 viewers with 10.200 million, and CBS’ “Evening News” trailed “Nightly News” by 27% with 8.588 million. “Nightly News” has now placed first among total viewers for 11 of the past 13 weeks.

In homes, “Nightly News” was also No. 1 with a 7.6 rating and a 15 share. ABC followed with a 7.1/14 and CBS had a 6.1/12.

In the key demographics women, men and adults 25-54, “Nightly News” was top-rated across the board. Specifically among younger viewers (adults 25-54), the Brokaw-anchored newscast had a 3.4 rating, a 22% advantage over ABC’s 2.8, and a 55% lead over CBS’ 2.2 rating. “Nightly News” has now placed first among younger viewers for 64 straight weeks (including two ties).

Steve Capus is the executive producer of “NBC Nightly News with Tom Brokaw.” John Reiss is the senior broadcast producer.

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