‘CRIMINAL INTENT’ CAPTURES RECORD RATINGS

‘CRIMINAL INTENT’ CAPTURES RECORD RATINGS
Published: January 13, 2003

photo preview / download IN PRELIM SUNDAY NUMBERS, “LAW & ORDER: CRIMINAL INTENT” ACHIEVES ITS HIGHEST-EVER 18-49 AND TOTAL VIEWER RESULTS FOR A REGULAR-SLOT EPISODE

“BOOMTOWN” SOARS 38 PERCENT ABOVE SLOT RESULTS ON THE SAME SUNDAY LAST YEAR

“AMERICAN DREAMS” JUMPS 21 PERCENT OVER YEAR-AGO SLOT RESULTS

ON SATURDAY, THE THREE “LAW & ORDER” DRAMAS SCORE THE NIGHT’S TOP NON-FOOTBALL NUMBERS

BURBANK, Calif. — January 13, 2003 — NBC’s red-hot sophomore drama “Law & Order: Criminal Intent” has climbed to its highest-ever adult 18-49 and total viewer results for a regular-slot episode, according to preliminary “fast affiliate” in-home viewing figures from Nielsen Media Research.

Last night’s “Criminal Intent” (5.5 rating, 12 share among adults 18-49, 16.3 million viewers overall) jumped a big 25 percent above the show’s result for the same Sunday last year to set new regular-slot series records, pending Nielsen updates of these preliminary results. Previous high marks were 5.4/12 among adults 18-49 for the Nov. 10, 2002 episode and 16.2 million viewers overall for the Nov. 17 episode. The hit second-year drama finished a close second in 18-49 for the hour and won the slot, pending updates, among adults, men and women 25-54, women 18-49, women 18-34 and total viewers.

At 10 p.m. ET, NBC got more impressive results from the critically acclaimed first-year drama “Boomtown” (4.0/11 among adults 18-49, 11.4 million viewers), which grabbed its second-best 18-49 rating since Oct. 20 and soared 38 percent above NBC’s slot result on the same Sunday last year with “UC: Undercover”(4.0/11 vs. 2.9/7).

In overall total viewers, “Boomtown” amassed its largest audience since premiere week.

NBC also enjoyed strong numbers at 8 p.m. ET from its other critically praised first-year Sunday drama, “American Dreams” (3.9/9 among adults 18-49, 10.7 million viewers overall), which improved by a strong 22 percent on slot results for the same night last year with “The Weakest Link” (3.9/9 vs. 3.2/7).

Preliminary 18-49 averages for Sunday night are: CBS, 7.5/18; Fox, 4.1/10; NBC, 3.9/9; ABC, 3.2/8. Among total viewers, Jan. 12 averages are: CBS, 20.3 million; NBC, 12.1 million; Fox, 8.9 million; ABC, 8.8 million. Significant revisions are possible to these results when Nielsen updates them Tuesday morning, especially for live events such as CBS’ football overrun.

On Saturday night, NBC’s encore lineup of “Law & Order” (2.1/6 among adults 18-49, 7.7 million viewers overall). “Law & Order: Criminal Intent” (2.8/7 among adults 18-49, 9.5 million viewers overall) and “Law & Order: Special Victims Unit” (3.1/8 among adults 18-49, 10.2 million viewers overall) scored the top non-football rating in 18-49 during five of six prime-time half-hours. Despite powerful football competition on two networks, the “Law & Order” lineup improved on NBC’s season-long Saturday 18-49 average by 23 percent (2.7 rating vs. a 2.2) and generated the Peacock’s highest Saturday rating in five weeks.

Preliminary 18-49 averages for Saturday night are: Fox, 8.6/23; CBS, 3.9/10; NBC, 2.7/7; ABC, 2.1/6. Among total viewers, Jan. 11 averages are: Fox, 20.5 million; CBS, 12.0 million; NBC, 9.1 million; ABC, 6.1 million. Significant revisions are possible to these results when Nielsen updates them Tuesday morning, especially for live events such as CBS’ football overrun and Fox’s prime-time football telecast.

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