NBC’S ‘DREAM’ TEAM DOMINATES WEEK TWO IN 18-49

NBC’S ‘DREAM’ TEAM DOMINATES WEEK TWO IN 18-49
Published: October 8, 2002

photo preview / download ALL-STAR ROOKIES LIKE “AMERICAN DREAMS” TEAM WITH HALL-OF-FAME VETERANS LIKE “FRIENDS” TO KEEP NBC PRIME TIME’S UNCHALLENGED LEADER AMONG ADULTS 18-49

“AMERICAN DREAMS” SOARS TO ANOTHER SPECTACULAR SUNDAY WIN AND “BOOMTOWN” ACHIEVES BIG YEAR-TO-YEAR GAINS

“HIDDEN HILLS” RULES THE TUESDAY 9:30 SLOT WITH A POWERFUL 88 PERCENT RETENTION OF ITS “FRASIER” LEAD-IN

“GOOD MORNING, MIAMI” IS TELEVISION’S NO. 1 NEW SERIES AMONG ADULTS 18-49

“IN-LAWS” IS A STRONG SECOND IN ITS TUESDAY SLOT, WITH THE WEEK’S BIGGEST BUILD ON AN 18-49 LEAD-IN FOR ANY 8:30 OR 9:30 SITCOM ON ANY NETWORK

THE “LAW & ORDER” FRANCHISE SCORES THREE DOMINANT TIME-PERIOD WINS ON WEDNESDAY, FRIDAY AND SUNDAY

NBC WINS THE WEEK BY 16 PERCENT AMONG ADULTS 25-54, 24 PERCENT AMONG ADULTS 18-49 AND A HUGE 44 PERCENT AMONG ADULTS 18-34

NBC’S SCHEDULE INCLUDES THE WEEK’S NO. 1 COMEDY, NO. 1 DRAMA, NO. 1 NEW SERIES, NO. 1 AND 2 NEWSMAGAZINES AND THE TOP FOUR COMEDIES AMONG ADULTS 18-49

BURBANK, Calif. – October 8, 2002 – A powerful lineup that combines sensational new programs like “American Dreams” and such all-time greats as “Friends” has propelled NBC far ahead of the pack among adults 18-49 during the week of September 30-October 6, 2002, the second week of the new TV season.

NBC won the week by a commanding 24 percent margin among adults 18-49 (with a 5.1 rating vs. CBS’ second-place 4.1). The Peacock also dominated adults 25-54, winning by 0.8 rating points, and adults 18-34, where NBC stretched its lead to a huge 1.4 rating points, or a 44 percent margin (with a 4.6 rating vs. ABC’s second-place 3.2). Additionally, NBC won the week among men and women 18-34, men and women 18-49 and men and women 25-54. In total viewers, NBC was a strong No. 2 for the week, just 660,000 viewers behind CBS.

Last week’s highlights for NBC’s first-year programs included: a strong second-place performance for Tuesday’s “In-Laws,” which at 8:30 reported the week’s biggest percentage increase on an 18-49 lead-in for any 8:30 or 9:30 comedy on any network; a convincing slot win for “Hidden Hills” in the Tuesday 9:30 p.m. half-hour; the highest 18-49 rating for any first-year series from Thursday’s “Good Morning, Miami”; a big time-period win and 48 percent gain over year-ago 18-49 results in the slot for “American Dreams”; and a 24 percent year-to-year gain in time-period 18-49 results for “Boomtown.”

NBC’s returning series also enjoyed a big week, with “Friends” beating all five competing networks combined in that half-hour among adults 18-49; “Will & Grace” solidly defeating CBS’ “CSI: Crime Scene Investigation” in 18-49; “ER” more than doubling its closest 18-49 pursuer in the time period; and all three “Law & Order” dramas beating their broadcast-network competition by decisive margins, including the biggest 18-49 win ever for “Criminal Intent” over a first-run episode of ABC’s “Alias.”

NBC’s schedule featured four of the week’s top five programs among adults 18-49. The Peacock lineup boasted the week’s No. 1 show overall and No. 1 comedy (“Friends”), the No. 1 drama (“ER”), the No. 1 new series (“Good Morning, Miami”), the No. 1 and 2 newsmagazines (Tuesday and Friday editions of “Dateline NBC”) and the week’s four highest-rated comedies (“Friends,” “Will & Grace,” “Scrubs” and “Good Morning, Miami”).

With its overpowering 18-49 victory in September 30-October 6 results, NBC has claimed its 23rd win in the last 28 weeks (including a tie) and 63rd victory in the last 77 weeks.

MONDAY

On September 30, “Third Watch” (4.7 rating, 11 share among adults 18-49, 11.9 million viewers overall) launched its fourth season in style, scoring its highest adult 18-49 and total viewer results to date for a Monday 9-10 p.m. episode airing against ABC’s “Monday Night Football.” “Third Watch” improved by 31 percent on last year’s premiere 18-49 rating (3.6/9 for an 8-10 p.m. ET episode on October 15, 2001). From its first half-hour to its second, “Third Watch” grew by 11 percent in 18-49 rating and by 1.2 million viewers overall.

At 8 p.m. ET, “Fear Factor” (4.6/13 among adults 18-49, 10.6 million viewers) was a close second in 18-49 and won the hour among adults, men and women 18-34 and men 18-49. “Fear” grew by 33 percent in 18-49 and 2.2 million viewers overall from its first half-hour to its second, giving the NBC reality series the 8:30-9 p.m. lead among adults 18-49. Versus 18-49 results for the same Monday last season, NBC was up in “Fear Factor’s” hour by 35 percent (4.6/13 vs. 3.4/9 last year for “The Weakest Link”) while CBS’ comedies declined by 18 percent (4.7/13 vs. 5.7/16).

At 10 p.m. ET, “Crossing Jordan” (3.5/9 among adults 18-49, 9.8 million viewers overall) finished second among women 18-49 and 25-54.

TUESDAY

Tuesday’s 8 p.m. edition of “In-Laws” (3.4/10 among adults 18-49, 8.4 million viewers overall) opened the night solidly second among adults 18-49, with a 3 percent increase over the previous week’s competitive premiere number and a 10 percent jump versus NBC’s year-earlier result in the time period.

With a second episode at 8:30 p.m. ET, “In-Laws” (4.0/11 among adults 18-49, 9.5 million viewers overall) kept NBC second among adults 18-49 and built by 18 percent on its rating from the previous half-hour. Of the 16 sitcoms on the six networks that aired in 8:30 and 9:30 time periods last week, none topped that 18 percent build on 18-49 lead-in. It’s the second week in a row “In-Laws” has achieved the week’s highest build for any 8:30 or 9:30 comedy. Compared with NBC’s time-period results for the same night last year, the 8:30 “In-Laws” was up 14 percent among adults 18-49.

At 9 p.m. ET, Frasier” (5.7/15 among adults 18-49, 14.5 million viewers overall) grabbed the time-period win among adults and women 18-34; adults, men and women 18-49; adults, men and women 25-54; households and total viewers. “Frasier” was Tuesday’s No. 1 program among adults 18-49 and adults 25-54.

At 9:30 p.m. ET, “Hidden Hills” (5.0/12 among adults 18-49, 11.1 million viewers overall) kept NBC solidly first among adults 18-49 and 25-54. “Hidden Hills” retained a superb 88 percent of its 18-49 lead-in from “Frasier,” matching the retention in the time period the previous fall with “Scrubs’” second episode. Among adults 18-34, “Hidden Hills” retained a hot 94 percent of its “Frasier” lead-in.

At 10 p.m. ET, “Dateline NBC” (4.6/12 among adults 18-49, 11.0 million viewers overall) tied for second in the 18-49 race and was No. 1 among adults and women 18-34.

WEDNESDAY

At 10 p.m. ET, the 13th-season premiere of “Law & Order” (7.0/19 among adults 18-49, 19.1 million viewers overall) dominated its hour among adults and women 18-34; adults, men and women 18-49; and adult, men and women 25-54. “Law & Order” won the hour by colossal margins of 75 percent among adults 18-49 and 77 percent among total viewers. In the 18-49 category, the hit crime drama has now won its regular slot with 38 of its last 40 telecasts.

At 9 p.m. ET “The West Wing” (5.4/13 among adults 18-49, 16.7 million viewers overall) led its time period among adults 18-49; adults, men and women 25-54; households and total viewers.

From 8-9 p.m. ET, NBC’s “Ed” (3.6/10 among adults 18-49, 10.1 million viewers overall) finished an impressive second for the slot among adults 18-49. “Ed’s” 18-49 rating soared by 32 percent from its first half-hour to its second, allowing “Ed” to cut a 74 percent ABC advantage during the 8-8:30 half-hour to just a 15 percent edge during the 8:30-9 p.m. half-hour.

THURSDAY

NBC dominated the high-stakes Thursday race, winning by a commanding 37 percent margin among adults 18-49 and by 1.2 million viewers overall.

At 8 p.m. ET, “Friends” (14.6/38 among adults 18-49, 28.9 million viewers overall) flattened the time-period competition, beating the combined ABC-CBS-Fox-UPN-WB rating among adults, men and women 18-34; adults and women 18-49; and women 25-54. “Friends’” margin of victory over CBS’ “Survivor Thailand” was an enormous 92 percent among adults 18-49 and 9.9 million viewers overall.

At 8:32 p.m. ET, the critically acclaimed comedy “Scrubs” (9.7/24 among adults 18-49, 18.9 million viewers overall) finished a solid No. 2 in the slot among adults 18-49 and won the half-hour versus CBS’ “Survivor Thailand” among adults 18-34, men 18-34 (tie), women 18-34 and women 18-49.

At 9 p.m. ET, “Will & Grace” (11.2/26 among adults 18-49, 20.6 million viewers overall), guest-starring Kevin Bacon, outscored CBS’ “CSI: Crime Scene Investigation” among adults, men and women 18-34; adults and women 18-49; and women 25-54.

Then at 9:31 p.m. ET, “Good Morning, Miami” (8.3/20 among adults 18-49, 16.0 million viewers) ran a strong second for the half-hour in most key categories and defeated “CSI” among women 18-34.

NBC’s 10 p.m. drama “ER” (12.1/30 among adults 18-49, 25.1 million viewers overall) won the hour by a colossal 133 percent margin among adults 18-49 and by 10.6 million viewers overall. From its first half-hour to its second, “ER” built its 18-49 rating by 3 percent, while CBS’ “Without a Trace” dropped by 9 percent and ABC’s “PrimeTime Thursday” declined by 17 percent.

FRIDAY

NBC breezed on Friday night, as all three of its series, “Special Victims Unit,” “Providence” and “Dateline,” built substantially in adult 18-49 rating from their first half-hours to their second.

At 8 p.m. ET, the fifth-season premiere of “Providence” (2.6/9 among adults 18-49, 10.0 million viewers overall) built its adult 18-49 rating by 17 percent from its first half-hour to its second. “Providence” finished second for its hour among adults 18-49 and total viewers and first among women 18-34, 18-49 and 25-54.

At 9 p.m. ET, “Dateline NBC” (3.0/9 among adults 18-49, 9.9 million viewers overall) increased its 18-49 rating by 18 percent from its first half-hour to its second, the biggest jump for any network in that hour. “Dateline” took second in the slot among adults 18-49 and total viewers and won among women 18-34 and 18-49.

From 10-11 p.m. ET, “Law & Order: Special Victims Unit” (5.3 rating, 16 share among adults 18-49, 15.2 million viewers overall) led the slot by huge margins of 121 percent among adults 18-49 and 7.0 million viewers overall. In fact, “SVU” was No. 1 for the night over every Friday telecast on every network by margins of at least 56 percent and 2.7 million viewers overall. In 18-49, it was “SVU’s” 46th regular-slot win in 47 telecasts.

From its first half-hour to its second, “SVU” increased its 18-49 rating by 6 percent while the other networks experienced ratings declines.

SATURDAY

NBC finished a strong second for the night among adults 18-49, as a 9-11 p.m. ET presentation of “Men In Black” (2.9/9 among adults 18-49, 7.0 million viewers overall) dominated the 10-11 p.m. ET hour in most key demographics. For the evening, NBC was up 19 percent over its 18-49 rating for the same Saturday last year, making NBC the only network up on the night year-to-year.

SUNDAY

NBC’s trio of acclaimed Sunday dramas turned in another week of great numbers, with “American Dreams” (4.9/12 among adults 18-49, 13.2 million viewers overall) dominating its hour and topping the previous week’s spectacular premiere performance; “Law & Order: Criminal Intent” (5.0/11 among adults 18-49, 14.8 million viewers overall) scoring its biggest 18-49 win ever over first-run competition from ABC’s “Alias”; and “Boomtown” (4.2/10 among adults 18-49, 11.0 million viewers overall) achieving a 24 percent year-to-year gain for the network in the 10-11 p.m. ET hour.

NBC finished a close second for the night among adults 18-49 and won the evening in total viewers. That total viewers victory is the Peacock’s second Sunday win in a row with series programming. Excluding nights of NBA or NFL overruns, this is the first time NBC has won two consecutive in-season Sundays among total viewers with all series programming in the 15-season history of Nielsen’s current People Meter sample.

Compared with results for the same night last year, NBC’s Sunday lineup was up by 24 percent among adults 18-49 and by 1.9 million viewers overall.

At 8 p.m. ET, “American Dreams” led the hour in virtually all key adult and adult-female demographics, plus households and total viewers. “Dreams” was up 48 percent from NBC’s time-period result on the same Sunday last year with “Dateline.” From its first half-hour to its second, “American Dreams” increased its 18-49 rating by 11 percent.

At 9 p.m. ET, “Law & Order: Criminal Intent” climbed within 0.1 of a rating point of its highest regular-slot 18-49 rating ever. “Criminal Intent” led all broadcast networks for the hour among adults 18-49 by a commanding 16 percent over ABC’s “Alias.” From its first half-hour to its second, “Criminal Intent” increased its 18-49 rating by 10 percent while all other broadcast networks were down. “Criminal Intent” also topped its 18-49 rating of one year ago by 43 percent (5.0/11 vs. 3.5/8) while slot rival “Alias” declined by 2 percent (4.3/10 vs. 4.4/9).

At 10 p.m. ET, the critically acclaimed “Boomtown” kept NBC a strong second in key demographics and total viewers.

WEEKLY AVERAGES

Average rating, share and audience in each category

ADULTS 18-49

NBC 5.1/14, 6.5 million

CBS 4.1/11, 5.3 million

ABC 3.7/10, 4.8 million

Fox 3.0/8, 3.8 million

WB 2.2/6, 2.9 million

UPN 1.8/5, 2.4 million

Each rating point equals 1.29 million viewers

ADULTS 25-54

NBC 5.7/14, 6.8 million

CBS 4.9/12, 5.9 million

ABC 4.1/10, 5.0 million

Fox, 3.3/8, 4.0 million

WB 2.1/5, 2.5 million

UPN 1.8/4, 2.2 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 4.9/13, 13.3 million

NBC 4.6/12, 12.6 million

ABC 3.5/9, 9.5 million

Fox 3.0/8, 8.1 million

WB 1.9/5, 5.0 million

UPN 1.5/4, 4.1 million

Each rating point equals 2.72 million viewers

SEASON-TO-DATE AVERAGES

Average rating, share and audience in each category

ADULTS 18-49

NBC 5.2/14, 6.7 million

CBS 4.4/12, 5.6 million

ABC 3.7/10, 4.8 million

Fox 3.0/8, 3.9 million

WB 2.1/5, 2.7 million

UPN 1.8/5, 2.3 million

Each rating point equals 1.29 million viewers

ADULTS 25-54

NBC 5.9/14, 7.1 million

CBS 5.3/13, 6.4 million

ABC 4.2/10, 5.1 million

Fox, 3.2/8, 3.9 million

WB 1.9/5, 2.3 million

UPN 1.8/4, 2.2 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 5.0/13, 13.6 million

NBC 4.8/13, 13.0 million

ABC 3.6/9, 9.7 million

Fox 2.8/7, 7.6 million

WB 1.8/4, 4.8 million

UPN 1.5/4, 4.2 million

Each rating point equals 2.72 million viewers

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