‘HIDDEN HILLS’ REVEALS BIG NUMBERS

‘HIDDEN HILLS’ REVEALS BIG NUMBERS
Published: January 15, 2003

photo preview / download “HILLS” HOLDS A SUPERB 92 PERCENT OF ITS 18-49 LEAD-IN, ITS BEST RETENTION YET FOLLOWING A FIRST-RUN “FRASIER”

BURBANK, Calif. — January 15, 2002 — NBC’s popular first-year comedy “Hidden Hills” generated impressive numbers last night, retaining 92 percent of its 18-49 lead-in from “Frasier,” according to preliminary “fast affiliate” in-home viewing figures from Nielsen Media Research. It’s the highest “Hidden Hills” retention to date following a first-run “Frasier” and the highest retention for any regular NBC program in the slot following an original “Frasier” in the past year, pending updates of these preliminary results.

“Hidden Hills” (4.6 rating, 11 share among adults 18-49, 9.7 million viewers overall) finished a strong second for its half-hour among adults 18-49 and won the slot among women 18-34, 18-49 and 25-54. The last NBC regular to retain as much as 92 percent of the time period’s 18-49 lead-in from a first-run “Frasier” was the Jan. 15, 2002 episode of “Scrubs.”

NBC opened the night at 8 p.m. with “Just Shoot Me,” which earned a 2.5/7 among adults 18-49 and attracted 6.4 million viewers overall. At 8:30 p.m. ET, “In-Laws” (2.6/7 among adults 18-49, 6.6 million viewers overall) built by 4 percent on that 18-49 lead-in. In 10 telecasts in the Tuesday 8:30 half-hour this season, “In-Laws” has always retained at least 96 percent of its 18-49 lead-in.

At 9 p.m., “Frasier” (5.0/12 among adults 18-49, 12.4 million viewers overall) finished a close second among adults 18-49 and was the No. 1 show of the half-hour and the night among total viewers. “Frasier” also won the time period among adults 25-54 and all key adult-female demographics.

At 10 p.m., the season’s No. 1 newsmagazine among adults 18-49, the Tuesday edition of “Dateline NBC” (4.0/11 among adults 18-49, 9.6 million viewers overall) finished a competitive second among adults 18-49 and led the hour among adults 18-34, women 18-34 and women 18-49.

Prime-time preliminary 18-49 averages for Tuesday are: Fox, 4.9/12; ABC, 4.0/10; NBC, 3.8/10; CBS, 2.5/6. In total viewers, Jan. 14 preliminary averages are: ABC, 10.1 million; CBS, 10.0 million; Fox, 9.6 million; NBC, 9.1 million.

In local-market late-night results, “The Tonight Show With Jay Leno” (4.6 rating, 11 share in metered-market households) beat CBS’ “Late Show With David Letterman” (3.4/8 in metered-market households). “Tonight” has won 81 of 81 nights in the local markets so far this season versus “The Late Show.”

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