JAY AND CONAN BREEZE IN LATE NIGHT

JAY AND CONAN BREEZE IN LATE NIGHT
Published: January 16, 2003

photo preview / download “TONIGHT” AND “LATE NIGHT” ENCORES CONVINCING DEFEAT THE FIRST-RUN COMPETITION

“TONIGHT” IS BEATING “LATE SHOW” BY 27 PERCENT SEASON-TO-DATE AMONG ADULTS 18-49, UP FROM LAST YEAR’S 20 PERCENT

BURBANK, Calif. — Jan. 9, 2002 — NBC’s “The Tonight Show With Jay Leno” and “Late Night With Conan O’Brien” have logged another victorious week in late-night ratings, defeating all first-run competition despite a week of encore telecasts for the NBC programs.

According to in-home viewing figures from Nielsen Media Research, “The Tonight Show With Jay Leno” (2.1 rating, 9 share among adults 18-49, 5.5 million viewers overall) outscored its first-run rivals “The Late Show With David Letterman” on CBS (1.7/8 among adults 18-49; 4.6 million viewers overall) and the ABC team of “Nightline” (1.5/6 among adults 18-49, 4.0 million viewers overall) and “UpClose” (0.8/4 among adults 18-49, 2.0 million viewers overall).

Among adults 18-49, “Tonight” has defeated “Late Show” for 144 of the last 146 weeks (including three ties), the last 27 sweep months in a row, the last 29 quarters in a row and the last seven broadcast years in a row. So far this season, “Tonight” has won 72 of 79 nights among adults 18-49 (including a tie) and 78 of 79 nights in total viewers.

Season-to-date, “Tonight’s” lead over “Late Show” is 27 percent among adult 18-49 viewers (2.766 million vs. 2.172 million), up significantly from “Tonight’s” 20 percent margin at this point last season. Among total viewers, Jay’s season-to-date lead is 36 percent (5.756 million vs. 4.232 million), topping last year’s 35 percent advantage.

Season-to-date averages for the 11:35 p.m.-12:35 a.m. ET hour are: “The Tonight Show With Jay Leno,” 2.2/9 among adults 18-49, 5.8 million viewers overall; “Late Show,” 1.7/7 among adults 18-49, 4.2 million viewers overall; “Nightline,” 1.4/6 among adults 18-49, 4.1 million viewers overall; and “UpClose,” 0.9/4 among adults 18-49, 2.3 million viewers overall.

In the 12:35-1:35 a.m. ET hour last week, “Late Night With Conan O’Brien” (1.1 rating, 7 share among adults 18-49, 2.5 million viewers overall) defeated CBS’ first-run telecasts of “Late Late Show With Craig Kilborn” (0.9/6 among adults 18-49, 1.9 million viewers overall). This is the 374th consecutive week, dating back to November 1995, that “Late Night With Conan O’Brien” has topped CBS’ “Late Late Show” competition (not including some weeks of major preemptions and time-period shifts).

For the season, “Late Night” is leading “Late Late Show” by a 47 percent advantage among adult 18-49 viewers (1.502 million vs. 1.020 million), up dramatically from a 36 percent advantage at this point in the season last year.

On Saturday, Jan. 11, “Saturday Night Live” (4.6/16 among adults 18-49, 9.4 million viewers overall), hosted by NASCAR race driver Jeff Gordon and featuring musical guests Avril Lavigne, doubled the 18-49 rating of Fox’s rebroadcast of “Mad TV” (2.3/9 among adults 18-49, 4.9 million viewers overall).

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Media Contact:

Tom Bierbaum, 814/452-2091

thomas.bierbaum@nbc.com

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