NASCAR ON NBC & TNT UP 13% HEADING INTO FINAL 2 RACES

NASCAR ON NBC & TNT UP 13% HEADING INTO FINAL 2 RACES
Published: November 5, 2002

photo preview / download NEW YORK — NOVEMBER 5, 2002 — Through 17 telecasts, NBC & TNT have produced a 4.3 national rating/10 share (excluding this year’s Daytona 500 and last year’s primetime Pepsi 400 – the two races which alternate between NBC and Fox each year), representing a 13 percent increase over a 3.8/10 for the comparable races last year. This growth builds on last year’s 34 percent ratings increase (3.9/10 vs. a 2.9/8) for the inaugural year of NASCAR on NBC & TNT over the comparable races in the 2000 season.

TNT’s coverage of last Sunday’s NASCAR Winston Cup race from Rockingham, N.C. delivered a 3.0 converted national household rating/8 share, which represents a three percent improvement over last year’s 2.9/8 on TNT.

NBC’s coverage of NASCAR’s tight race for the championship continues Sunday at 2:30 p.m. ET as Home Depot presents NASCAR Winston Cup Racing from Phoenix. Tony Stewart owns a 112-point lead over Mark Martin, meaning the Winston Cup championship could very well not be decided until the season’s final race – the Ford 400 on Sunday, Nov. 17 from Homestead-Miami Speedway.

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