Published: January 7, 2003
NEW YORK - January 7, 2002 - NBC Sports announced today that the Dennys family restaurant chain will join a lengthy roster of advertisers for NBCs weekly Sunday afternoon Arena Football League telecasts. In conjunction with the AFL on NBC media buy, Dennys will stage a weekly Great Uniform Giveaway contest in all of its 1,750 restaurants. This media buy and the Great Uniform Giveaway contest mark Dennys initial foray into network television advertising and sports sponsorship.
The Dennys Great Uniform Giveaway promotion gives away uniforms to a different sports team each week for NBCs entire 22-week run of AFL regular season and playoff games. Any local sports organization, from a Little League club to a high school team can register to win at their Dennys restaurant. The winning team, announced each week during the AFL on NBC Sunday afternoon game, will receive customized sports uniforms by Majestic for the following season.
Were very excited that Dennys has chosen the Arena Football League and NBC to help them make their launch into network sports advertising, said Jon Miller, Senior Vice President, NBC Sports. We believe the creative contest and promotion we are executing together will be very well received and will enhance their brand, their message and also help drive in-restaurant traffic.
The Dennys media buy also will include multiple advertising units per AFL on NBC game, an on-screen scoreboard and clock presence, rotating billboards, and in-restaurant point of purchase advertising.
In addition to Dennys, NBC Sports also announced that Barbasol and Super 8 have joined as AFL on NBC advertisers.
Previously announced AFL on NBC advertisers include ADT, whose enhancement includes sponsoring the Defensive Play of the Week, which is a continuation of their Notre Dame feature; Charles Schwab; KIA; Geico; and Wendys, whose enhancement includes the Its Better Here spot used to kick-off each AFL on NBC broadcast using highlights from the previous weeks action cut to a different top 10 song each week.
The 2003 AFL on NBC season begins Sunday, February 2 and culminates with ArenaBowl XVII on June 22. NBC will broadcast up to four AFL games on a regional basis each regular-season Sunday (except March 30) plus all playoff games for a possible total of 70 contests, which would be the second-most games on network television of any sports league behind only the NFL.